As promised, I'm working to get some of the work I did in my first semester of PR school online.
This first example is from a crisis communications assignment from the Introduction to Public Relations course. In short, we were asked to identify a crisis and suggest a communications strategy the included both a SWOT report (Strengths, Weaknesses, Opportunities and Threats) and a communications plan. The communications plan needed to include the eight steps of program planning.
For this assignment I partnered with Sarah Haddon, another aspiring communicator in the program. Together, we chose to address the Costa Concordia crisis. If you aren't familiar with this event, in January (2012) a cruise ship owned by Costa Cruises ran aground in the off the coast of Italy, eventually capsizing. Over thirty people died, and over 60 were injured. This wasn't a small boat - the Costa Concordia had over four thousand people on board, and is the largest passenger ship to ever sink.
Just click on this link to check out the report: COSTA CONCORDIA
It is a little barebones, but it was meant to be. In case anyone is wondering, we did VERY well on this project. I'm proud of this project for a few reasons. First, I think it is a well-reasoned plan. Second, Sarah worked incredibly well together. Finally, it gave me a chance to learn a lot about crisis communications.